Profitability Analysis in Viticulture 2021
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Project Details
Start date: 01.01.2021 End date: 31.12.2021 | |
Summary
The German wine sector is constantly changing. Shifts in this competitive environment have been pushing wineries to become more professional, prioritize wine-growing and marketing as well as increase their size due to economic pressure. These structural changes have required wineries to continuously adapt and evolve in order to be economically successful. Since 1994, the overarching objective of the research project “Profitability Analysis in Viticulture” has been to constantly provide important and relevant information required for the successful management of wine companies. By analysing and processing aggregated operational data, the companies are offered a supportive tool for making well-informed, entrepreneurial decisions. Additionally, the project provides economic policymakers with insights into the economic developments, income situation and current structure of the wine sector.
Funder- Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz
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